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'Specialty Cinema' to be Proposed at MarketStreet

National Development plans to ask voters at this spring's town meeting to approve a smaller-sized, more upscale cinema at MarketStreet Lynnfield.

Town meeting voters will likely be asked to consider a warrant article that would authorize National Development to add what is described as a specialty cinema to phase 2 of the MarketStreet Lynnfield project.

During a visit last week to the MarketStreet project site off Walnut Street in Lynnfield, Ted Tye, managing partner of National Development, recalled that the original zoning for the project back in 2007 did not include a movie theater as an allowed use. He added that back in 2009, town voters were asked to approve a regular cinema, and while a majority vote was reached in favor of the idea, the required two-thirds majority was not.

The proposed warrant article for the 2013 spring town meeting would specifically request zoning approval at MarketStreet for a specialty cinema - eight theaters in a space of about 45,000 square feet. It would be in a 50-foot tall 2-story building, with all but the lobby and escalators located on the second floor. The rest would be active retail space.

The theater would be located in Building 1100 of MarketStreet, added Tye, which he said is at the most remote corner of the site with no abutters. "Lynnfield is our market. This is all targeted to Lynnfield," he added. He also emphasized that the term "specialty cinema" envisions a family-friendly environment that can also serve as a space for the community - not as an arthouse movie theater. The request would also only apply to a proposed theater at the MarketStreet development - not to other parts of Lynnfield.

There are two specific changes that need to be approved, said Tye - the allowed height of the 2-story building needs to be raised by five feet, as well as a separate Phase 2 request to allow three stories instead of two stories of office space while still keeping a 45-foot tall building.

Contingent upon approval, the theater would open with MarketStreet's Phase 2 - which includes four new buildings in total - in late 2014 or early 2015, said Tye. Right now, there is no plan for a formal break between phases 1 and 2. Rather, construction is expected at this point to simply continue onto the next phase as the first one gets up and running. Phase 2 reportedly will offer about 70,000 square feet of office space.

"What we are proposing here is something that works for Lynnfield," said Tye,  adding the proposed cinema would be as much a third the size of some other nearby movie theaters, such as the one in Woburn or at the Legacy Place development in Dedham. In the case of the Legacy Place theater, noted Tye, the proposed Lynnfield theater would be half the size of that one.

The proposed Lynnfield theater would also be "a little more upscale than normal theaters," said Tye. "We feel it's what the community wants at this time."

"People ask me all the time, when are we getting a theater?" he said, adding that the proposal is "something really tailored to this development and Lynnfield" while also ehancing the project's overall "town center" feel. He also said that the theater, as well as the planned golf course at MarketStreet, are part of "how we create great retail" in an era when people can increasingly just stay home and still buy any products they want.

Editor's Note:
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For full coverage of the MarketStreet Lynnfield development, check out our topic page here.

Mike Mitchell February 23, 2013 at 12:34 PM
Carla- I already responded to you over on the "debate shaping up" thread 2 days ago and here I find that you've posted virtually the same ad hominem here. (Just another troll tactic that's neither new nor unique to me after being online for 20 years) How about: 1) Respond to the reply I made to you in the other thread. 2) Stop posting the same thing in multiple threads. Hmm?
Wallace McKenzie March 02, 2013 at 09:45 PM
MarketStreet Facebook page has interesting post about promises and six million dollars. If you aren't on Facebook, you can see it at www.topics01940.org
Wallace McKenzie March 08, 2013 at 01:56 AM
National Development delaying presenting an article on the cinema. Details at www.topics01940.org
dinyce peters March 08, 2013 at 02:54 AM
Tye claims $200,000.00 in annual increased revenues. As noted in the local paper, one named police officer, made $180,000.00 including overtime/details for the past year. As stated before, it costs $10,000.00 to send ONE child to school. Well, that allows 1 officer and 2 children per year........ Wow!! Really???? So much for the "increased revenue" I ask you, how many children will be moving into Lynnfield??? Not just to Market Street, but the majority of homes sold are usually to a couple with children. $200,000.00 is squat today! There are peole in town who make that and more for an annual income.... If that is best a multiplex can offer along with increase traffic, "middle-of-the-nighters" crime, the increased need for police, fire, ambulance, postal service, oh, just on and on and on.... I remain, NO WAY!!! Nothing good happens after midnight, nor is there anything good that can be sown from this preposterous cinema. Lynnfield, for the most part, is a highly educated community. Do you, Ted Tye, take us for simple, naive fools???
Joe DeMaina March 08, 2013 at 11:45 AM
National Development has chosen to delay an attempt to convince the town that they and the town need a multiplex at Market Street until the Fall. Now ND should reconsider the idea entirely and choose to Honor The Agreement that they sought and signed with town and it's neighbors.It's the only fair thing to do.

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