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'Specialty Cinema' to be Proposed at MarketStreet

National Development plans to ask voters at this spring's town meeting to approve a smaller-sized, more upscale cinema at MarketStreet Lynnfield.

Town meeting voters will likely be asked to consider a warrant article that would authorize National Development to add what is described as a specialty cinema to phase 2 of the MarketStreet Lynnfield project.

During a visit last week to the MarketStreet project site off Walnut Street in Lynnfield, Ted Tye, managing partner of National Development, recalled that the original zoning for the project back in 2007 did not include a movie theater as an allowed use. He added that back in 2009, town voters were asked to approve a regular cinema, and while a majority vote was reached in favor of the idea, the required two-thirds majority was not.

The proposed warrant article for the 2013 spring town meeting would specifically request zoning approval at MarketStreet for a specialty cinema - eight theaters in a space of about 45,000 square feet. It would be in a 50-foot tall 2-story building, with all but the lobby and escalators located on the second floor. The rest would be active retail space.

The theater would be located in Building 1100 of MarketStreet, added Tye, which he said is at the most remote corner of the site with no abutters. "Lynnfield is our market. This is all targeted to Lynnfield," he added. He also emphasized that the term "specialty cinema" envisions a family-friendly environment that can also serve as a space for the community - not as an arthouse movie theater. The request would also only apply to a proposed theater at the MarketStreet development - not to other parts of Lynnfield.

There are two specific changes that need to be approved, said Tye - the allowed height of the 2-story building needs to be raised by five feet, as well as a separate Phase 2 request to allow three stories instead of two stories of office space while still keeping a 45-foot tall building.

Contingent upon approval, the theater would open with MarketStreet's Phase 2 - which includes four new buildings in total - in late 2014 or early 2015, said Tye. Right now, there is no plan for a formal break between phases 1 and 2. Rather, construction is expected at this point to simply continue onto the next phase as the first one gets up and running. Phase 2 reportedly will offer about 70,000 square feet of office space.

"What we are proposing here is something that works for Lynnfield," said Tye,  adding the proposed cinema would be as much a third the size of some other nearby movie theaters, such as the one in Woburn or at the Legacy Place development in Dedham. In the case of the Legacy Place theater, noted Tye, the proposed Lynnfield theater would be half the size of that one.

The proposed Lynnfield theater would also be "a little more upscale than normal theaters," said Tye. "We feel it's what the community wants at this time."

"People ask me all the time, when are we getting a theater?" he said, adding that the proposal is "something really tailored to this development and Lynnfield" while also ehancing the project's overall "town center" feel. He also said that the theater, as well as the planned golf course at MarketStreet, are part of "how we create great retail" in an era when people can increasingly just stay home and still buy any products they want.

Editor's Note:
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For full coverage of the MarketStreet Lynnfield development, check out our topic page here.

Wallace McKenzie February 19, 2013 at 10:33 PM
Honor the Deal, Preserve Market Street In 2007, National Development agreed to not put a multiplex cinema and agreed to reduce the retail space from 600,000 sq ft to 395,000 sq. ft. All we are asking is that they and the town officials honor that agreement.
Wallace McKenzie February 19, 2013 at 10:34 PM
Linda, I think that changing from a golf course to 395,000 sq ft of retail space is enough change. Honor the Deal, Preserve Market Street In 2007, National Development agreed to not put a multiplex cinema and agreed to reduce the retail space from 600,000 sq ft to 395,000 sq. ft. All we are asking is that they and the town officials honor that agreement.
Wallace McKenzie February 19, 2013 at 10:39 PM
In response to Citizen X, I have been to the Kings in Dedham. Pretty much the same as any other bowling establishment. Bowling, pool, drinks and food. Honor the Deal, Preserve Market Street In 2007, National Development agreed to not put a multiplex cinema and agreed to reduce the retail space from 600,000 sq ft to 395,000 sq. ft. All we are asking is that they and the town officials honor that agreement.
Wallace McKenzie February 19, 2013 at 10:39 PM
Honor the Deal, Preserve Market Street In 2007, National Development agreed to not put a multiplex cinema and agreed to reduce the retail space from 600,000 sq ft to 395,000 sq. ft. All we are asking is that they and the town officials honor that agreement.
Wallace McKenzie February 19, 2013 at 10:39 PM
Honor the Deal, Preserve Market Street In 2007, National Development agreed to not put a multiplex cinema and agreed to reduce the retail space from 600,000 sq ft to 395,000 sq. ft. All we are asking is that they and the town officials honor that agreement.
Wallace McKenzie February 19, 2013 at 10:40 PM
Honor the Deal, Preserve Market Street In 2007, National Development agreed to not put a multiplex cinema and agreed to reduce the retail space from 600,000 sq ft to 395,000 sq. ft. All we are asking is that they and the town officials honor that agreement.
Angry Dave February 20, 2013 at 01:46 AM
I agree with Joe 100%! ND says, "This is all targeted to Lynnfield," and more accurate statement would have been that Lynnfield has been targeted to be the next Burlington/Danvers/Saugus! Or how about our cars and homes will be targeted by thieves? Or how about this movie theater will be a perfect place for thieves to target the residents of this community for theft and violent crimes. The town said NO in 2007 and again in 2009! We need to stand together in April to make sure they get it loud and clear, no means NO! ND is in the business of making money. I understand that. I am trying to figure out how our shortsighted neighbors think this movie theater is a good idea. The geniw is out of the bottle on rest of the project, let's mitigate the damage! I propose a multiplier. For every move theater, we hire 2 full time police officers and 1 firefighter. That should be about right (the number of cops might be a bit low....but let's see how things go. There is always OT.). Smarten up people!!!!!!!!!!! This ain't good!!!!!!!!!!!!
Jay February 20, 2013 at 05:14 AM
A cinema brings with it a huge increase in traffic volume. You know that increase will affect the quaint little center of town, as people get off exit 41 to cut over via Main and Summer streets. Why would we vote yes now, when we already voted it down?
Carl Thomas February 20, 2013 at 05:41 AM
Times change as well as deals. This country needs jobs. I know everybody agrees but in upper white communities the motto is as long as it is not in my backyard. "We live in a bedroom community and work hard not to come home and deal with businesses.". What a crock of BS. Let's keep these businesses in low income areas and let them deal with these issues. Why don't you step up to the plate and help the country's struggling economy? Do your part Lynfield. " The president needs to create jobs as long as it is not in my community.". Bunch of elitist hypocrites. Guess what, farms are not profitable anymore due to government taxes and estate taxes. Your living in yesterday's memories and denying today's realities. "We are too good to do our part and help out society as long as my life is not affected.". I don't give a rats ass if everyone in Lynfield has a job. There are more people who do not. Stop thinking about yourselves for one second and do do your part to help the local economy and your surrounding neighbors. I am sure a lot of people against this are retired and have already made their money working in someone elses home town. Maybe we can ship all our business to China so that business will not get in our way and everyone can live in their perfect ivory tower communities. That has worked really well for the American economy.
Carl Thomas February 20, 2013 at 05:52 AM
Oh and Wallace, don't keep repeating Honor the Deal, Preserve Market Street. It's a bit stale. By the way, a majority voted for the cinema. The reason that this is still an issue is because it did not reach a 2/3 majority. Again, a majority wants a cinema. Let the majority rule!! Not the elitist minority.
Wallace McKenzie February 20, 2013 at 11:33 AM
Carl, The point is that in Feb of 2007 Ted Tye, representing National Development, dropped the idea of a multiplex cinema because people did not want it. That and the reduction from 600,000 to 395,000 sq ft of retail space, enabled him and town officials to assure the citizens of Lynnfield that the development would be in keeping with the town character. So in reality this has been turned down twice by the town. All we are asking is that the town officials work to make sure that the original agreement is kept.
Mike Mitchell February 20, 2013 at 02:16 PM
Vince said:"Perhaps the town should get another outside agency that specializes in this industry to get another opinion." Vince, perhaps the developer should ... HONOR THE DEAL? Suppose you signed a contract with a home remodeler guaranteeing X & Y work for $Z dollars. Would you allow that contractor to later renege on Y after the work started and, worse, then agree to let some third party to change the contract on the basis of their opinion? Of course NOT!
Mike Mitchell February 20, 2013 at 03:30 PM
Carl Thomas (Carla D?) "Maybe we can ship all our business to China so that business will not get in our way and everyone can live in their perfect ivory tower communities." (+ the rest of your silly subterfuge / tirade) We EARNED our right to live in our 'ivory tower' as you call it. People like you want to tear down every single incentive a capitalist free market economy presents (individual greed) that prompts people to FREELY choose to pursue their highest potential, (which almost always produces a SURPLUS). When all such incentives are gone there will be only scarcity and ONE thing left to motivate anyone to do anything - a whip. (and we know you're the one who wants to be holding it). The DPRK just called Carla, they want you to come back to help their dear leader teach people better ways to cook tree bark. BTW, the USA has the highest corporate tax rates, the most complex tax laws, and the most over the top oppressive regulations in the world if you really care to know why manufacturers are leaving our country.
Mike Mitchell February 20, 2013 at 03:39 PM
Carla - Let the majority rule!! = Let's throw out the RULES so I can have my way!
M February 20, 2013 at 03:43 PM
I'm not a Lynnfield resident (I live in Reading, right near where WS Dev tried to put a lifestyle center back in 2006),but I've been following this thread with interest. Seems to me that it's not so much that Nat Dev is changing tenant mix promised as much as the nature of what part of it is being changed to: high-traffic generating business with very late hours (midnight movies get out@2am). Not wanting that kind of business to abut residential areas it not being snob, elitist, racist, etc., or being against jobs - it's a reasonable quality of life issue. Traffic studies that were done, from what I can tell, did not factor in traffic by movie theatre, right? Traffic, noise, &late night lighting of parking lots will all result. As for "upscale" tenants being preferred, well, that is what concerned us in Reading - you can't zone "upscale", it's a relative term (to Dollar Store shoppers, even Target might seem "upscale"). Given retail collapse of many stores from 2008-present, Nat Dev will take what they can get to fill Market St. If zoning does not permit movie theatre, the power is with you the residents to keep them from pushing it in, and I wish you the best. Also, look out for Clear Channel, who may seek to put in a giant lighted 24 hour electronic billboard in Lynnfield along 128. They just tried to push one in Reading on West St near 93. via zoning changes put on our special town meeting last month. Voted down & they backed out due to community opposition.
Mike Mitchell February 20, 2013 at 04:18 PM
M - Now you have me even more worried! - http://goo.gl/maps/ld2cW Thanks for the heads up on the Clear Channel "flashing light display" threat.
Carl Thomas February 20, 2013 at 06:04 PM
Hey Mikey, it is so easy to draw out your true colors. You sound as greedy as ND. Why do you blame ND for doing exactly what you are proclaiming from the mountain tops you hypocrite. "You want to tear down every single incentive a capitalist free market economy presents (individual greed) that prompts people to FREELY choose to pursue their highest potential, (which almost always produces a SURPLUS)." Isn't ND doing just that? Why are you so against this mentality when the shoe is on the other foot. Oh, because it now affects "me" in the negative. You hypocrite! I say make the center bigger and bring in the cinema like the majority wants!!
Wallace McKenzie February 20, 2013 at 11:55 PM
You are correct about the traffic studies, economic studies, etc. As many of us said at the time, if it is zoned retail, you can't define the type, but we were willing to live with it. Every board in town and National Development agreed on the no multiplex and that is we want them and our town officials to honor.
Wallace McKenzie February 20, 2013 at 11:57 PM
Great example of what we are asking for.
Joe DeMaina February 21, 2013 at 12:31 AM
Yes and change can be bad. This is bad and not what the town voted for. ND should live up to the deal they made.
Wallace McKenzie February 21, 2013 at 01:49 AM
Vince, if I am following what you are saying it sounds like you want the town to do whatever the development wants. I am sure there are lots of businesses would love to have a market that does exactly what they want to. That isn't what was agreed to by National Development and the town. National Development is pretty smart; I am sure they can think of other ways within the agreement . Else why would they have agreed to not have a multiplex.
Jack Pinnard February 22, 2013 at 02:27 AM
Carla, I voted for Obama and now I feel like a fool. I won't make that mistake again now that I realize what "change" means. It means that every town in America will turn into a violence infested ghetto. The cancer spreads.
Joe DeMaina February 23, 2013 at 11:49 AM
Lynnfield is doing it's part. We did vote for this project and it is being built. And there are 2,000 jobs (although mostly service ,low paying jobs) being created. A movie theatre doesn't add to that.ND wants to remove 45,000 ft of office space with typically higher paying jobs for a movie theatre with typically lower paying jobs. So if jobs are your issue you should complain that ND is trying to make this switch.And if town revenue is your issue then a movie theatre won't add to the new tax base of the 450,000 ft mall. There is a re-occuring issue regarding this mall with short term thinking aided by the public relations campaigns of a big,wealthly corporation.
Joe DeMaina February 23, 2013 at 12:00 PM
You're right but change can also be bad. That is why there was a very detailed agreement between the Town and National Development hammered out to prevent a bad outcome.Every town board ,BOS, Planning Board.EDHAC voted against a theatre to prevent a bad out come and so it was stipulated in the agreement to build-No Theatre. There is no compelling reason to think otherwise. The mall is fully leased as currently constituted.There are obvious possible negative outcomes with a theatre. Then why mess with success? Leave well enough alone.
Joe DeMaina February 23, 2013 at 12:09 PM
I have been to King's and my children when younger would go to King's and it's more nightclub than a bowling alley. After a couple of times my daughter wouldn't go there.It sure is different then most bowling alleys.I am just not sure it is the type of place the town foresaw coming when they voted for an upscale project. PS: you know why they stamp your hand when you go in ? Ask any cop, it's because they have a problem with underage drinking.
Mike Mitchell February 23, 2013 at 12:34 PM
Carla- I already responded to you over on the "debate shaping up" thread 2 days ago and here I find that you've posted virtually the same ad hominem here. (Just another troll tactic that's neither new nor unique to me after being online for 20 years) How about: 1) Respond to the reply I made to you in the other thread. 2) Stop posting the same thing in multiple threads. Hmm?
Wallace McKenzie March 02, 2013 at 09:45 PM
MarketStreet Facebook page has interesting post about promises and six million dollars. If you aren't on Facebook, you can see it at www.topics01940.org
Wallace McKenzie March 08, 2013 at 01:56 AM
National Development delaying presenting an article on the cinema. Details at www.topics01940.org
dinyce peters March 08, 2013 at 02:54 AM
Tye claims $200,000.00 in annual increased revenues. As noted in the local paper, one named police officer, made $180,000.00 including overtime/details for the past year. As stated before, it costs $10,000.00 to send ONE child to school. Well, that allows 1 officer and 2 children per year........ Wow!! Really???? So much for the "increased revenue" I ask you, how many children will be moving into Lynnfield??? Not just to Market Street, but the majority of homes sold are usually to a couple with children. $200,000.00 is squat today! There are peole in town who make that and more for an annual income.... If that is best a multiplex can offer along with increase traffic, "middle-of-the-nighters" crime, the increased need for police, fire, ambulance, postal service, oh, just on and on and on.... I remain, NO WAY!!! Nothing good happens after midnight, nor is there anything good that can be sown from this preposterous cinema. Lynnfield, for the most part, is a highly educated community. Do you, Ted Tye, take us for simple, naive fools???
Joe DeMaina March 08, 2013 at 11:45 AM
National Development has chosen to delay an attempt to convince the town that they and the town need a multiplex at Market Street until the Fall. Now ND should reconsider the idea entirely and choose to Honor The Agreement that they sought and signed with town and it's neighbors.It's the only fair thing to do.

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