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LETTER: Stand By Original Agreement on MarketStreet Theater

Lynnfield resident Joe DeMaina provides a letter to the editor regarding the proposed multiplex that voters will likely consider at the Fall 2013 town meeting.

 

The following letter was sent by Lynnfield resident Joe DeMaina:

National Development should Honor The Agreement that they sought and signed with the townspeople of Lynnfield.They should abandon the idea of a mall multiplex along with a 11% expansion of the complex and a change to agreed upon zoning heights. ND should not try to renege on their signed agreement and promises by trying to renegotiate the terms of their agreement.

They should concentrate on what they promised and not try to alter the project as voted upon. The project looks disappointingly less and less like what ND marketed to the town and the town agreed upon.The 81% of townspeople who agreed to the terms should insisted that a deal is a deal and that ND lives up to their part of bargain as the town has done.It is downright disrespectful to the townspeople who negotiated in good faith.

Besides the terms of the agreement I am tired of ND trying to alter definitions for their own purposes. And tired of ND's public relations firm, stooping to even trying to influence a poll in the Weekly News. It feels dishonest when compared to how ND told us they would interact with our townspeople. It seems like ND will break any agreement and do anything to get their way.This constant public relations campaign for anyone not paying close attention has to stop for any honest conversations. ND and their expensive public relations firm can't change the fact that it is a multiplex by definition.

From Wikipedia, the definition of a multiplex: A multiplex is a movie theater complex with multiple screens, typically six, ten, or more screens.
They are usually housed in a specially designed building.

The PR spin that this mall is the Town Center is also ridiculous. Ask anyone in town where the center is and they will point you to the historical center around the Old Meeting House.If ND wants to be the town center they need put in a bank,a post office, a police/fire station, a library ,Town Hall and maybe a pharmacy. God forbid a mall becomes the town center of Lynnfield. Then we will really have lost our way.

From Merriam Webster  the definition of a mall: Collection of independent retail stores, services, and parking areas constructed and maintained by a management firm as a unit. It is a 20th-century adaptation of the historical marketplace.

They can try to put the wool over our eyes but it's mall by definition and not a town center.


Editor's Note: Joe DeMaina is the father of Patch.com regional editor Daniel DeMaina.

Related Topics: Letters To The Editor, market street Lynnfield, and marketstreet lynnfield

Wallace McKenzie

6:37 am on Thursday, March 21, 2013

Joe, You correctly state the feelings for many of the 81% who voted for the agreement.

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AP

6:51 am on Thursday, March 21, 2013

Joe your absolutely right, we can not afford to sit on our hands and let them push through their own agenda. Where are the town officials that made these deals, and why is ND allowed to keep changing the game.

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Jeff

7:57 am on Thursday, March 21, 2013

But you didn't include the wikipedia definition for town center!

"The town centre is the term used to refer to the commercial or geographical centre or core area of a town. Town centres are traditionally associated with shopping or retail."

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Frances Fleming

8:12 am on Thursday, March 21, 2013

It is perfectly legal to repropse an issue at Town Meeting after a certain period of time. I believe the majority of people in Lynnfield support the movie theatre.

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Joe DeMaina

8:16 am on Thursday, March 21, 2013

here you are:From Wikipedia, the free encyclopedia
The town centre is the term used to refer to the commercial or geographical centre or core area of a town.
Town centres are traditionally associated with shopping or retail. They are also the centre of communications with major public transport hubs such as train or bus stations. Public buildings including town halls, museums and libraries are often found in town centres.
Town centres are symbolic to settlements as a whole and often contain the best examples of architecture, main landmark buildings, statues and public spaces associated with a place.
If you want a shopping mall to be the center and signature brand of Lynnfield then God Bless you because I certainly do not.

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Dianne Foulds

8:29 am on Thursday, March 21, 2013

I would like to know in which part of town you live. Obviously not near the spot they want to build a multiplex cinema. Would you like it in your backyard? Legal or not, it's not what they agreed to in the first place.

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Joe DeMaina

8:32 am on Thursday, March 21, 2013

510 days after approval they first tried to over throw their agreement before it was ever built. And now again before it was even built. From what I am hearing I don't believe you are correct.I lot of people are honorable. Honor The Agreement or at the every least wait until it's built ( and it's already fully leased out ) before they moan about what else they want .They might have never had it approved if they were honest enough to say "as soon as we get this approved we're going to back out of it and try to get what we couldn't get " How do you trust that kind of mentality. How would you feel if a person looked you in the eye,shook your hand and made an agreement with you he had no intention of honoring. What did he do cross his fingers behind his back ? There is a reason they again hired a PR firm to manipulate town sentiment. Aren't you tired of being played?

Darlene Samikkannu Kumar

8:40 am on Thursday, March 21, 2013

Oh, wow! It does look very large and looming. I worry about traffic! I look forward to the town meeting.

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Joe DeMaina

9:06 am on Thursday, March 21, 2013

ND sold and everyone bought (including me) a retail village with normal size buildings and streets. We were sold an upscale project with special shoppes and restaurants. Instead we got huge big box buildings with the same old chain stores and restaurants there are everywhere. If people are truthful they will admit this is not what they envisioned.There's nothing special there. ND's traffic consultant told us in their report that there was plenty of room for "traffic storage" or as the layman would call it "traffic jams". Not enough people heard what he was saying. ND used a very good public relations firm to blind people to what was really going to happen once they received approval for the "upscale" project. And a multiplex could add 350 to 400 cars a hour on Friday and Saturday nights to an intersection that we have already been told has room for traffic storage(jams).The neighborhood will never have any relief. When people elsewhere in town are relaxing on a Friday night after a long week of work we will be dealing with it. On Sundays and summer days when they are enjoying their quiet neighborhoods we will be dealing with it. They can choose when to interact with the mall and it's traffic but we can't choose it will be there every day all day 365 days of the year.

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Dianne Foulds

9:24 am on Thursday, March 21, 2013

As someone that has to drive down Walnut St. to go to work each morning, I can tell you the traffic is already getting worse due to three traffic lights within 100 yards. This is before the mall has opened. I can't imagine what traffic will be like once it does. Add to that all the new restaurants selling liquor and it will be a nightmare.

John

9:15 am on Thursday, March 21, 2013

Granted, our collective vantage point of this project is currently limited to what we can observe from Walnut Street -- and Phase I is still months away from being fully completed -- but what I am able to see so far looks NOTHING like what was presented to the town back in 2006-07 via ND's slick slide show and videos.

Promise 1: The entire project would be built as one, not in phases. Reality: MarketStreet is being constructed in phases. Promise 2: The development would feature walkable, "town center-like" streets. Reality: Those have been replaced with a monstrosity that is triple the width of what ND said it would be. Promise 3: There would be second floor professional office space created above the retail stores to be marketed to doctors, dentists, lawyers, accountants, etc. Reality: There's no evidence of that yet. Promise 4: The development would feature "boutique specialty shops" unique to this project. Reality: Hello Starbucks, Five Guys Burgers, The Paper Store, etc. Promise 5 (a contractual obligation that was voted on by the town TWICE so far): No cinema. Reality: ND is coming back -- yet again -- to try and ram this down our throats.

These are just a few, off the top of my head examples of the ND bait-and-switch game they constantly play. ND needs to live up to and honor the original deal: no cinema.

Those who moved to town in the last few years and are in favor of the cinema need to understand the history of the project and why it's vital to say no.

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Joe DeMaina

9:35 am on Thursday, March 21, 2013

You're right John but don't forget for my mind the biggest broken promise. And I quote " You will not be able to see the buildings from Walnut Street". This was said multiple times at multiple places in front of multiple people.NOT TRUE. The buildings are visible. How do you trust ?

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Craig Foster

9:53 am on Thursday, March 21, 2013

Just for a little clarity, the last time the cinema came up for a vote the town voted in a majority, YES, not no, The only reason it didn't pass is because of a rule of it needing a 2/3 majority.

And Joe, let me know once the leaves grow in if you can still see the project from Walnut street. My bet is you will not be able to except for at the entrance of the complex.

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Joe DeMaina

1:49 pm on Thursday, March 21, 2013

Craig, I certainly hope that the leaves on the Walnut Street trees somewhat screen the project from view for at least the SIX MONTHS that they are there.What about the other six months. Or at least until ND decides to cut them down as they cut down the ones at the project entrance that were screening Country Club Lane.We keep giving in to ND anything is possible.
And the 40R agreement passed with greater than the 2/3 necessary because opponents of the project voted for the project because of ND's assurances and promises or we might not be having this conversation at all. Then why shouldn't a change in the 40 R require a 2/3 vote now?

Reginald

9:24 am on Thursday, March 21, 2013

I've been reading two excellent books on the subject of Suburbanization that I would like to recommend to anyone interested in this development. Rarely does a town get such an opportunity to design an area from scratch like this, and it behooves us to educate ourselves on what good development looks like. You will find many counter intuitive points, which end up being the most interesting.

Suburban nation : the rise of sprawl and the decline of the American Dream / Andres Duany, Elizabeth Plater-Zyberk, and Jeff Speck. / Duany, Andres.

Walkable city : how downtown can save America, one step at a time / Jeff Speck. / Speck, Jeff.

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Craig Foster

9:57 am on Thursday, March 21, 2013

And here is a reason why the project might need the Cinema.
Too make sure there is enough traffic coming to support it.

There has been one big change that will have an effect on the amount of traffic coming to the project and that is the Whole Foods is not going to be the only Whole Foods in the area anymore. When the project passed Whole Foods had not purchased properties from Foodmaster and this Whole Foods was going to be the only one close for people in Melrose, Lynnfield, Wakefield, Reading....
Now with the opening of the Whole Foods on Main Street in Melrose this Summer you are losing a lot of the traffic that ND needs for this project to be successful.

The questions you have to ask yourself is do you want a failed project in 5-10 years or do you want to be successful? Because if it fails it has the potential to ruin the Town.

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John

10:58 am on Thursday, March 21, 2013

Clearly, we all have a vested interest for MarketStreet to be successful, Craig. But, let's set that notion aside just for a moment. How 'bout this instead: A deal is a deal. Period. End of statement.

A lot of people in town (and not just the project's adjacent neighborhood) voted for the project based on ND's promises and commitments made to us years ago. It is more than a little disconcerting now to see how regularly and casually ND has ignored, disregarded, or tried to continually alter their deal with the town's citizens after the fact.

We (naively, it turns out) thought we had a partnership with them to create the best possible development that would fit the character of the host town. It's what they PROMISED us, BTW. Unfortunately, they evidently look at us as mere rubes to be continually played.

Also, it's not like Whole Foods is this incredibly rare commodity so that even when their Melrose location opens, it still leaves a large swath of the North Shore market to potentially travel to MarketStreet. Besides, using your logic, there are already area Five Guys locations in Peabody, Saugus, and Stoneham; Paper Store outlets in Beverly, Reading, and Saugus; and more Starbucks in the vicinity than I can count. Oh, and I did I mention the tons of movie theatres and screens that already exist within nine miles of MarketStreet? Talk about saturation.

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Dianne Foulds

11:15 am on Thursday, March 21, 2013

There are cinemas not 15 minutes in every direction. As far as I'm concerned, the project is already ruining the town. Our quiet little town will now have a mall that isn't going to add anything different from what you can get minutes from here, They can call it any fancy name they want but it's still a mall. The traffic and lights and noise will take away from the quality of life that people have come to know living in Lynnfield. This project was proposed in Reading before Lynnfield. The people of Reading got it right when they said the developer would never be satisfied and keep coming back for more. That is a big reason why they voted it down.

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Joe DeMaina

1:35 pm on Thursday, March 21, 2013

Craig, you have made it perfectly clear why you want a multiplex. You said so you can walk over have a few drinks, watch a movie and walk home without worrying about a DUI.It's specious to try to come up with your new reasons but here goes.1)ND's traffic engineers already tell us we will be stuck in traffic so maybe a little less traffic is not a bad idea.2)WF is only one generator of traffic.3)The leasees have signed for10-15 (at least) so they are not going anywhere.
4)Wouldn't it make sense if everything, traffic etc, is so up in the air for there be a 2-4 year tryout time for everyone to see how things are going and then make adjustments if need be. (see #3)5)Ruin the town--We were doing just fine before this project got dumped on us we'll do just fine either way.We turned a short term financial problem into a long term problem.
6)What is the clientele for movie theatres? Look it up yourself it's teenagers and young adults--not the target market of an upscale mall. Is Liberty Tree an upscale mall ? That's what could ruin the town--a unwarranted rush to put in a theatre. A Theatre that every board in town, BOS,Planning,Finance voted against when first proposed. A theathre that could ruin the town by ruining the brand once known as well heeled, quiet Lynnfield into Lynnfield that town by the interstate with the mall and the multiplex ( and the hordes of kids).Does the affluent buyer want to buy there or in a quiet town without the traffic,troubles and kids from all over.

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Joe DeMaina

1:39 pm on Thursday, March 21, 2013

Dianne--There are 88 movie screens already within a ten mile radius of Lynnfield.

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Dianne Foulds

2:06 pm on Thursday, March 21, 2013

Wow, I knew there were a lot but 88 is unbelievable.

Catherine Celenza

2:53 pm on Thursday, March 21, 2013

Hard to say "I told ya so...." but, I didn't vote for this monstrosity precisely BECAUSE I have relatives who live near another ND development in Cleveland, and this is EXACTLY what happened there....I wish the Globe hadn't sunk to the level of "stringer newspaper" and actually had investigative reporters on staff, as I truly believe there's a story to be had as to how ND made this all happen - kind of like the Big Dig developer who had the Chinatown lions gracing his swimming pool....

We should just change the name of the town to North Saugus.....

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Tom Aylward

4:36 am on Friday, March 22, 2013

Ben Franklin is quoted as saying the only things certain in life are death and taxes. Why is "a deal is a deal" such a big deal? Things change. The commercial property in Lynnfield is virtually non-existent so our tax base is all homeowners. I think commercial developers are in better position to know what draws people and means success. Did anyone who agreed to this "deal" know the economy was going to tank? A lot has changed since this project was first approved. We are lucky this project has been resurrected and at a time where the economy is just showing decent signs of recovery. The movie concept is one that has been successful in places like Manhattan and San Francisco and appears to be consistent with a higher end, adult-oriented concept than what people seem to be so concerned about. I would hope all townies can keep an open mind and consider the pro's with the con's. A commercial development adjacent to a major highway sounds like an urban planner's dream. Expanding our tax base is good for the future of our town. I for one do not subscribe to the theory there are barbarians at the gate just waiting to maraud through Lynnfield. I also don't get the concern that bus service might be extended (as quoted on reliable yet anonymous authority).. We all pay for public transportation through our taxes yet have to go elsewhere to take advantage. So, it it buses or more traffic?

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Joe DeMaina

9:08 am on Friday, March 22, 2013

I am sorry you do not realize the insulting way ND has dealt with it's neighbors regarding this multiplex nor the changes, not for the better, that ND has already wrought on the project.It becomes a matter of both trust and of verification of intent. Change isn't necessarily good. Change can be bad as well.I do not believe that the movie theatre concept that you are alluding to is the same as the 1,000 seat multiplex ND was trying to push through.Because ND calls it a "specialty theatre" doesn't mean it is. Not given the way ND and their pr firm has played fast and loose with language and definitions.Lynnfield is getting it's expanded tax base with the project. Why insult the neighborhood by continually reaching for more ? Why does all the burden need to fall on one part of town? This is a town that would not let a Dunkin Donuts got into the center because "it would cause too much traffic".Where is the ethics and morality of saying one thing and then quickly pivoting and doing something else? They got their agreement and their project they should just build it and be quiet.

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John

11:50 am on Friday, March 22, 2013

For me, Tom, it's all about ND upholding and honoring a commitment/promise it made to various town boards and its citizens. It's about integrity. Of course, things change. It doesn't mean, however, that we should all roll over for the developer just because he says so.

Let me try this analogy on you. You hire a contractor to do some work on your home. You both agree on the scope of the work to be performed and sign documents to that effect. More than halfway through the project, he approaches you and says that he wants to make some not-so-insignificant "changes" to your original agreement and that, since he is the contractor, he automatically knows what's best for you and you should just blindly go along with him and not question anything. And oh, by the way, what he is proposing to do to your home is something you've already told him TWICE before that you do not want to see happen.

I submit that your reaction wouldn't be to just say to him, "OK, you know what's best for me. Go right ahead as you wish, my good man." At a minimum, I'm guessing you might question him, his motivation, and his methods.

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Craig Foster

2:08 pm on Friday, March 22, 2013

John you're forgetting one fact in your argument, yes by the law and needing 2/3 majority to pass the zoning change the town has said no, but the fact of the matter is the last time it was voted on more people wanted it than didn't and if the rule wasn't in place ND would be building a cinema already.

If the right concept is put in place like the one ND has been tweeting about for weeks than it really can be a nice addition to the complex.

Here see for yourself:
Patrons of the Wehrenberg Theatres have enjoyed the perfect mixture of quality and comfort. Read more: http://abcnews.go.com/blogs/business/2013/03/luxury-theaters-for-the-masses/

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Nameless Conservative

5:39 pm on Friday, April 5, 2013

Craig Foster -

You seem to know so much, how about you try to answer my question:

Of the movies that were released say last year, name some that would have represented the 'upscale' kind that ND says will be shown in this small seating venue that will fetch a higher ticket price? I want some examples.

And there you go again dissing the 2/3 rule as though it were some sort of anomalous gimmick only found in Lynnfield government when in fact it is applied at every level of government from local to federal.

Joe DeMaina

4:03 pm on Friday, March 22, 2013

Craig, you're forgetting one fact in your argument ,yes by law it must be a 2/3 vote. And there are very good reasons that rule exists.And if ND hadn't agree to it there would be no project there. And no one running for the BOS last night said they could support the concept that ND has been tweeting about for weeks. And again you said you didn't care if it was 2 or 20 screens as long as you can walk across the street get a few drinks, watch a movie and walk home without worrying about a DUI. Your words.

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Daniel Iknaian

8:59 am on Thursday, April 4, 2013

HI Folks

Im not a Lynnfield resident but a prospective local small business tenant. I for one really like the idea of a cinema from a business stand point. When a place like this gets built it needs to have a biiiig draw especially for a smaller business liike mine.

From what I've gathered from the Dedham complex is that the cinema attracts almost 400-500 cars on friday and saturday and has been a huge proponent in that complexs success. It brings people from further away that want to shop, eat, drink and watch a movie. I get that the town wants to keep that part of the area quiet but the biggest failure will be if the businesses in the center start to fail then you have one giant empty out-door shopping center...that would be the failure on behalf of the town.

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Joe DeMaina

9:29 am on Thursday, April 4, 2013

There will already be 19,000 car trips per day with that slanted to upwards of 35,000 trips on week ends. Isn't that enough ? 400-500 cars is 800 to 1,000 more trips on the weekends. The intersection will not bear the traffic as it stands now by ND's traffic engineer's own admission there will be considerable traffic storage or in layman's terms traffic jams. Enough ! No offense but we can't have a neighborhood destroyed for the profit of a few. The Derby Street Shoppes in Hingham without a theatre are run by the same company and are also a big success. Enough ! I don't know what your business is but you will have to do with the 19,000 car trips a day. There needs to be a balance of business and neighborhood needs and that balance was enacted in 2007. Honor that Agreement.

dinyce peters

2:55 pm on Friday, April 5, 2013

Craig,
You may be in walking distance, (as I am) but the majority of patrons are not!. Do you really think a pathetic little side walk will protect a pedestrian from a drunk driver??? I assure you, IT WILL NOT! I had another speaking engagement at the MADD offices in Burlington last night and when I hear or read comments that are self serving I am shocked at the continual, me, myself, and I mentality. I voted NO to this dragon from the very beginning and could not and still cannot wrap my head around that Lynnfield has not the foresight to the finished project. Here are some of the statistics from MADD website:

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dinyce peters

3:34 pm on Friday, April 5, 2013

In 2011 MADD served more that 63,000 victims and survivors of drunk and drugged driving crashes. NHTSA FARS data of 2012 states, EVERY DAY in America, another 27 people DIE as a result of drunk driving crashes. Drunk driving costs the Unite States $132 BILLION per YEAR. Almost every 90 seconds, a person is injured in a drunk driving crash. ONE in THREE people WILL be involved in an alcohol related crash IN THEIR LIFETIME. In 2011, 9878 people DIED in drunk driving crashed- 1 every 53 MINUTES! The NHTSA also states; If all 17 MILLION people who admitted to drunk driving in 2010 had their own state, it would be the FIFTH LARGEST in the U.S. These stats are staggering to say the least. Good for you that you PRESUME you could walk home drunk safely. I invite you to come with me when I speak at the Victim Impact Panel for convicted offenders and then tell me that you still presume your safety just because you can walk home. Or you can the MADD Program Manager, David Deiuliis in Burlington,Ma. and ask him directly the results of my speaking. You can also call Joseph Bennett Swampscott High Director of Drivers Ed. Or how about Carl Stevens of WBZ radio, who did a story about our story.Or you can go to Friday May 25, 2012 The Daily Item and read that article.

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dinyce peters

3:52 pm on Friday, April 5, 2013

So maybe you can get a few drinks and walk home, but here are a few more facts to remember.Young men under the legal drinking age of 18-21 are found driving while impared due to ingestion of alcohol more frequently than any other age group.
Driving under the influence of alcohol was associated with age in 2010. The rate was highest among persons aged 21 to 25 (23.4 percent). An estimated 5.8 percent of 16 or 17 year olds and 15.1 percent of 18 to 20 year olds reported driving under the influence of alcohol in the past year. Beyond age 25, these rates showed a general decline with increasing age. (Substance Abuse and Mental Health Services Administration. “Results from the 2010 National Survey on Drug Use and Health: Summary of National Findings.” September 2011.)
In fatal crashes in 2010, the highest percentage of drunk drivers was for drivers ages 21 to 24 (34 percent), followed by ages 25 to 34 (30 percent) and 35 to 44 (25 percent). (National Highway Traffic Safety Administration. “Traffic Safety Facts 2010: Alcohol Impaired Driving” Washington DC: National Highway Traffic Safety Administration, 2011.)
And there is ALWAYS more than ONE VICTIM. That being said,
What is the highest percentage age group of movie "goer's"

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Nameless Conservative

5:21 pm on Friday, April 5, 2013

Nothing angers me more than the fact that a 20 year old veteran coming back from Iraq can't go into a bar and buy a beer. It's outrageous and the federal government is the reason. The Mass age was lowered to 18 but was increased back to 21 again only because the feds threatened to withhold highway funds, (as though it was 'their' money to use for forcing everyone to obey them).

Underage 'kids' who drink illegally now are currently induced to having to drive to some remote place to do it. Abolish the age limit on alcohol, teach responsible alcohol consumption to teenagers and the young age drunk driving problems will go away. If you are worried that some will destroy their lives with alcohol - the law isn't stopping them now anyway.

Reginald

5:33 pm on Friday, April 5, 2013

Well said. Look at Spain. Problem solved. Same with pot. Let's stop pretending we are going to stop it, and just manage it much better than we are doing now. I am heartily sorry for anyone's loss, but we aren't all 'falling down drunks'. It seems we now punish people who act responsibly by lumping them in with those who don't.

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dinyce peters

6:29 pm on Friday, April 5, 2013

I am not at all opposed to drinking. I am opposed only to those who make they very selfish decision to get behind the wheel intoxicated. There are MANY other means to get home.. It's not so much the alcohol as it is the individual drinking it. I was akid once and the drinking age was 18. Respectfully, my concern is for the lives of ALL people of ALL ages.

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